There’s no denying the impact that mobile has today on a business. A recent study by IDC predicts that mobile devices will outnumber laptops and desktops combined by 2015, and Forrester Research has stated that by 2014 mobile will influence more than 50% of retail transactions. Even with these figures, the majority of Canadian businesses don’t have a clear strategy of how they’ll address mobile.
Essentially there are three options for going mobile, you can make your current website optimized for mobile by implementing a responsive design, you can build a dedicated mobile website or you can create and deploy mobile applications. (more…)