Earlier this week our friends at Yu Centrik and the UXalliance hosted UX Masterclass, a one-day international conference on user experience design, here in Montreal. The two groups did a great job of presenting a more advanced take on usability topics than you typically see in a one-day event. They recruited over 25 expert speakers from across the globe and provided local UX teams with the opportunity to meet with some of the leading minds in the UX space.

What was interesting about the conference was that it looked beyond the traditional content around user experience and provided an opportunity to dig into the processes and approaches for resigning the interactions of the future. Presentations went beyond the “expert instinct” and looked more at focusing on the client’s end-to-end user experience. This involves mapping all of the relevant touch points with a client from the first engagement to the last, not just looking at the experience within a specific application. This moves the UX effort out to the entire company, including marketing, customer support, administration, management, designers and developers. It also involves looking at user experience design that’s multiplatform, supports multiple entry points and accommodates a global audience. (more…)