Posts Tagged ‘Flash Player’

News from the Adobe Max Conference

Wednesday, November 19th, 2008

After the two big keynotes at the Adobe MAX North America conference this week, it’s time to summarize the “news” that our team has reported back from the show floor. It seems this year that the majority of the focus for Adobe was on the progression of its existing technologies, rather than on anything new and groundbreaking.

Adobe’s “Thermo” technology that was announced last year at MAX was given a new name and was moved from a pre-release to an early beta. The new product name is Adobe Flash Catalyst. This technology is designed to better integrate the design and development process for rich Internet applications (RIAs) and allow designers to take on more of the user experience design than they could previously. MAX attendees were given an early release, with the promise of a public beta by early 2009.

Adobe also released version 1.5 of Adobe AIR. This version supports encrypted local databases, support for Flash Player 10, and support for webkit and SquirrelFish for fast Javascript execution. In addition to the release, Adobe also shared some install numbers for AIR, announcing that it is on track to hit 100 million installs just one year after its release.

Also moving from pre-release to beta is CoCoMo, a framework that allows developers to easily add collaboration to any Flex application. The framework includes a few basic components like video chat, text chat and whiteboards, and allows developers to leverage hooks to build their own real-time collaborative applications.

Adobe Flash Player has also been given a facelift and now has a completely new text engine that supports multilingual text, including right to left languages like Arabic. In addition, Adobe announced its commitment to deliver the full Flash Player experience on high-end mobile devices, including the new Google Android phones. Adobe also alluded to the fact that it is working toward Flash support for the iPhone, which we all knew would come eventually.

Adobe Improves SEO with Special Version of Flash Player

Wednesday, July 2nd, 2008

Adobe announced today that it has made a special version of Flash Player available to Google and Yahoo that drastically improves search engine indexing of the Flash file format (SWF). This new version will uncover information that search engines could not previously access, providing more relevant search rankings for all of the rich Internet applications (RIAs) that leverage the Adobe Flash Player.

This announcement means that organizations that have previously spent significant time and money to build a work-around solution to SEO-enable their RIAs no longer have to take any special steps to do so. Application developers and content producers can simply create their content in SWF and the search engines can read the attributes directly.

Search engine optimization has been a major hurdle for many retailers in moving toward an RIA-driven site. This announcement makes it that much easier.

Microsoft Releases Silverlight 1.0

Wednesday, September 5th, 2007

Microsoft officially launched version 1.0 of Silverlight today. This release, the first of the two announced versions, is really focused on delivering enhanced support for audio and video streaming and playback over the web.

This announcement heats up the battle between Adobe and Microsoft by providing a viable alternative to Flash Player for organizations that may already have their video files encoded in Windows Media format. This may be a tough battle for Microsoft, with Adobe’s 90.3% install rate with Flash Player 9. Especially since the company plans to distribute the application through media applications built with it.

Also of note, Microsoft announced its intention to support Linux through the Moonlight initiative. Microsoft will build the video codecs for the Moonlight project and supply Novell with software to test and ensure Silverlight runs well on Suse Linux, Red Hat and Ubuntu.