Posts Tagged ‘ASAE Technology Conference’

Preparing for the ASAE Technology Conference

Thursday, December 9th, 2010

ASAE Technology Conference 2010

As we prepare to pack-up for Washington and set-up our booth for this year’s American Society of Association Executives (ASAE) Technology Conference next week, my mind is focused on the challenges this market is facing. Just like for-profit companies, Associations are struggling with staying relevant to their members in this tough market and are looking for new ways to increase non-dues revenue. One such channel is though their publications. Association publishing is big business and will continue to grow in the years to come. According to the recent Folio Magazine Survey, 29 percent of associations publish five or more magazines, and 12 percent publish 20 or more titles. But today, revenue from these publications is still low, with 24 percent of associations saying that magazines account for between one and nine percent of their entire revenue stream. (more…)