Posts Tagged ‘Apple’

Apple’s Path to Become the First $1T Company

Thursday, August 18th, 2011

A few months ago, USA Today speculated that Apple would become the first $1 trillion company. Earlier this week, Apple made great strides toward this milestone when it surged ahead of ExxonMobile Corp to capture the title of world’s most valuable company.

Whether Apple lives up to this prediction or not, it has already achieved what seemed impossible. The company saw a 300% increase in stock price in less than three years, in a very difficult economic climate.  Today, Apple exceeds Microsoft in market capitalization ($213 Billion for MSFT vs $302 B for AAPL) although, just 14 years ago, Microsoft had to inject $150M into its bank account to keep from going out of business.

These facts are extremely unlikely and unpredictable, but don’t come as a surprise to anyone who has observed the last few decades with objectivity and, amongst other trends, paid attention to principles such as The Black Swan: The Impact of the Highly Improbable. (more…)

Apple Backtracks on Subscription Model Requirements

Monday, June 20th, 2011

Apple Magazine Subscription Model The other week, Apple announced that with the upcoming changes to iOS that it would also reverse some of its stringent requirements for in-app subscription handling.   Specifically, Apple removed the requirement that all subscriptions available through Apple be the same price or less expensive than ones offered outside the application. It also now allows publishers to once again offer external subscriptions, even if they don’t offer them in-app as well.

This doesn’t come as much of a surprise to me, as I never really understood Apple’s reasoning for forcing subscription model changes. Asking publishers to change a successful multi-channel subscription model just wasn’t realistic, even for Apple. This to me is parallel to Apple’s initial requirement that all iPhone applications had to be natively built using Objective C. The company soon realized that while this approach would protect the application quality and user experience, that the trade-offs were too high in terms of limited developer adoption. They simply needed to open up additional options for building iPhone applications to ensure that there were compelling titles available to sell the hardware.  (more…)

State of the Tablet Market – 11 Months Later

Friday, October 29th, 2010

Back in January we posted about the coming slew of tablets that were slated to hit the market. Now, heading into the holiday season, nearly 11 months later, it’s interesting to see where things stand. Just looking at my favorite source of tablet news, Goodreader.com, there are pages of announcements and reviews of new devices in the last week alone.

When I wrote the original article back in January, the iPad was still just a rumor, lumped in with a bunch of other “in development” products. Now, in just the first two quarters of the year, the iPad has generated nearly $5 billion in new revenue for Apple.  This number is continuing to grow as Apple rolls out the device to a broader global market this week and US-based AT&T and Verizon start selling it in the US. (more…)

Testing Out the Adobe Packager for iPhone

Thursday, October 21st, 2010

Packager for iPhone

With the changes to the iPhone developer agreement a few weeks back, the Adobe Packager for iPhone gained new life. The packager, which is a feature of Adobe Flash Professional CS5 software and the Adobe AIR SDK, offers a way to use existing Flash code to create native applications for the iPhone and iPad. We’ve been working on native iPhone and iPad development for some time now, so we were curious as to how this application could be used to port over some of our existing Flex-developed client applications. We took a sampling of applications we’ve built over the past few months, some simple and some more complex, and used the Adobe Packager for iPhone to convert them. What we discovered is that there are some significant limitations with this tool. (more…)

A Step Closer to Universal RIAs

Thursday, September 16th, 2010

Apple logoA move by Apple this week to ease up on its restrictions for the creation of mobile applications for the Apple App Store is a step forward toward universal rich internet applications (RIAs). Back in April 2010, Apple tried to restrict how companies could code and build their applications. The company’s justification was that the restrictions were in place to protect quality and ensure security. However, it really just closed the door for many companies who were unable or unwilling to build technology using native development.

With Apple loosening up their restrictions, businesses can now create applications with a variety of technologies and tools and port them over to an Apple-friendly format. Abode is a step ahead in this race, as they had already rolled out the Packager for iPhone with CS5 to applications to an Apple format. As of today, Flash content in a browser is still restricted.   (more…)

What does the Death of the Kin Mean for the Mobile Market?

Thursday, July 8th, 2010

For a trend named one of the top five of the year by Read Write Web, the mobile market certainly has Microsoft scrambling. Just six weeks into its launch, Microsoft has killed the Kin, its answer mobile effort geared toward the youth market. Maybe it was due to low sales, or expensive data plans, or the fact that Microsoft just isn’t hip enough to capture the teen market, but the Kin just never took off.

The Kin rose from Microsoft’s $500M acquisition of Danger back in 2008. This move was supposed to firm up the company’s floundering mobile strategy and provide a channel into the young, internet savvy and social customer market. Did Microsoft’s stogy corporate culture take over and stamp out the innovation the Danger team was known for?  For now the Kin team has been rolled into the Windows Phone7 team and will work toward bringing this device to market. (more…)

Lessons Learned from Windows 1.0

Friday, May 14th, 2010

Back in the 1980’s IBM believed that the real technology value was in strategic hardware manufacturing. They stepped back and let Microsoft build the operating system, a mere component of the hardware that IBM viewed as insignificant. However, as we all know, the software wound up being the differentiating product that made Microsoft one of the largest companies in the world, while the hardware became a commodity. This lesson comes to mind again recently with Apple’s new Gianduia technology announcement, a client-side, standards based framework for Rich Internet Applications (RIAs).

With Gianduia, Apple is once again moving toward the user and the valuable interaction that breeds loyalty and connection with a technology. Gianduia also helps to explain why Apple has been so adamant with freezing Adobe out, first technically and now legally. With Adobe’s Open Screen Project, Adobe was on its way toward becoming the bridge that enabled a unified rich experience across all hardware. This would put Adobe in the value position and relegate Apple into the role IBM played all those decades ago. Instead with Guiaduia, Apple provides developers with an alternative to native Objective C development and delivers a viable alternative for RIAs on its hardware, increasing its value and further entrenching its value with consumers.

Gianduia and the Open Screen Project ultimately both reinforce the importance of rich engagements that RIAs deliver. The fact that two 800lb gorillas are fighting over who gets to provide the platform for delivering a rich experience just further proves that this is where the real value lies.

iPhone OS 4 SDK and the Developer Agreement Changes

Wednesday, April 14th, 2010

As you may have already seen last week, Apple announced the iPhone OS 4 SDK, which brings forward a few new, interesting and useful features. New to the iPhone, that is.

From my own light reading of the announcements, most features are actually far from innovative, it’s more about catching up to what was considered the “bare minimum expectations” of a phone, before the iPhone first appeared on the market. Features like background music, alerts from inside applications, some form of multitasking, etc. are exciting only because they were absent from the iPhone so far.

I hope someone will write the book on how Apple and Steve Jobs came to do such a daring thing with the iPhone. He was able to successfully release the innovation element first, without expectations and only deliver a technology that met base expectations after the innovation was adopted by the mass market. This is quite a feat.

The other interesting element is a change to the iPhone OS 4 SDK Developer Agreement, specifically in section 3.3.1. Here’s the updated content of the section:

3.3.1 — Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs. Applications must be originally written in Objective-C, C, C++, or JavaScript as executed by the iPhone OS WebKit engine, and only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs (e.g., Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited)

John Gruber has more details in his article titled New iPhone Developer Agreement Bans the Use of Adobe’s Flash-to-iPhone Compiler. The title of the article hints at the relevance of the change. With this clause, Apple kills Flash to iPhone (and iPad) compilation, MonoTouch, and a few other projects that were allowing people to develop for the iPhone without having to use ObjectiveC.

It will be interesting to see if these tools will adapt by generating ObjectiveC instead of compiling executables themselves and if such code generation will be accepted by Apple.

John Gruber followed up with another piece “Why Apple Changed Section 3.3.1” which speculates why Apple would have made the change. I, for one, disagree with Gruber’s arguments. What Apple is doing here is really not fair for developers.

The iPad has been compared to a canvas. Apple is acting as if the canvas is more important than the artist. It’s also implicitly saying that the artist can only work with Apple’s own pencils and ink on this canvas, or else beautiful art can’t be achieved. This act certainly puts the openness of the Android platform in a much better light.

The iPad is Promising to Save the Magazine Industry, But Can Anyone Afford to Build Content for It?

Thursday, March 25th, 2010

Late last week VIV Mag released its video demo of a new style magazine built with the iPad in mind. While the demo is impressive and visually stunning, I really question how feasible it will be for already struggling magazine publishers to invest the kind of time and money necessary to create this level of interactive content. Estimates on the cost of producing this issue are in the $100,000 range. This is for a single issue of a niche publication. How many publishers can really afford to bring out 12 issues per year at this cost, regardless of the extra readership that the iPad is promising to deliver?

With the iPad, there are many new opportunities for publishers to reach users with their digital editions. That is after some re-tooling as many of today’s digital edition technologies leverage Adobe Flash or Microsoft Silverlight for delivery of their content, neither of which the iPad supports. However, it doesn’t wipe the slate clean. The same challenges in the market still exist. Publishers have an oversupply of information, abundant ad space to sell, and intense competition for eyeballs. Plus Apple introduces some new revenue model issues with publishers too. If they add periodical sales to iTunes, then publishers will lose some of their most valuable data – subscriber information.

iPad – A Neat Gadget, but Who’s it For?

Friday, January 29th, 2010

I feel it would be wrong to let this week go by without at least commenting on the launch of the iPad. There is no question that Apple has become the master of hype. Everyone wanted Apple’s new gadget, even before we knew what it was.

But now that we’ve seen the iPad and heard more about it, the question I ask is “who is this for”? I see what Apple’s trying to do by finding a sweet spot in the market between their current offerings. The iPad does fit a niche today that’s populated by cumbersome, workhorse netbooks that aren’t pretty, but they get the job done, for a reasonable price.

To me, the iPad is missing a few things to really make it work. Is it an eBook reader? A web browser? A digital lifestyle device? It’s really a jack-of-all-trades, master of none in my opinion. It’s pretty and it offers more real estate than an iPod Touch or an iPhone, but how much more functionality does it really bring to the table?

It’s supposed to be a great web browser. However with so many sites leveraging Flash and Silverlight and the iPad not supporting either of these, how much of the web experience are you missing?

It’s also pitched as a great tool for email and photos. But it’s still missing a viable data entry device for emails. The on-screen keyboard is fine for short text or messages, but not for much more. Even support for handwriting with a stylus would have been helpful. For photos, it’s missing two key features as well – an SD slot and USB port. Sure there will be accessories from Apple in the future, but these are more things you will need to carry around.

It’s not an eBook reader either. As much as the publishing industry is hoping that Apple can do for it what the iPod did for the music industry, I just don’t see it happening. Even with its faults, the Kindle has a better screen and battery life for reading books.

So what is the iPad good for? It’s great at promoting the concept of the tablet to the general public. There are a slew of these offerings coming to the market and everyone will benefit from the hype Apple’s created. The iPad has helped bring mobile back into the spotlight and give it some much needed credibility.