Posts Tagged ‘Adobe Max’

News from the Adobe Max Conference

Wednesday, November 19th, 2008

After the two big keynotes at the Adobe MAX North America conference this week, it’s time to summarize the “news” that our team has reported back from the show floor. It seems this year that the majority of the focus for Adobe was on the progression of its existing technologies, rather than on anything new and groundbreaking.

Adobe’s “Thermo” technology that was announced last year at MAX was given a new name and was moved from a pre-release to an early beta. The new product name is Adobe Flash Catalyst. This technology is designed to better integrate the design and development process for rich Internet applications (RIAs) and allow designers to take on more of the user experience design than they could previously. MAX attendees were given an early release, with the promise of a public beta by early 2009.

Adobe also released version 1.5 of Adobe AIR. This version supports encrypted local databases, support for Flash Player 10, and support for webkit and SquirrelFish for fast Javascript execution. In addition to the release, Adobe also shared some install numbers for AIR, announcing that it is on track to hit 100 million installs just one year after its release.

Also moving from pre-release to beta is CoCoMo, a framework that allows developers to easily add collaboration to any Flex application. The framework includes a few basic components like video chat, text chat and whiteboards, and allows developers to leverage hooks to build their own real-time collaborative applications.

Adobe Flash Player has also been given a facelift and now has a completely new text engine that supports multilingual text, including right to left languages like Arabic. In addition, Adobe announced its commitment to deliver the full Flash Player experience on high-end mobile devices, including the new Google Android phones. Adobe also alluded to the fact that it is working toward Flash support for the iPhone, which we all knew would come eventually.

Adobe MAX: A Synopsis

Thursday, October 4th, 2007

After returning home from Adobe MAX and taking a day to digest the barrage of information presented at the show, it’s time to sit back and really extract the key points.

In my opinion, the most important element of the show was how prevalent RIAs have become. Nearly every session at the show touched on building rich user experiences. The new twist this year was around AIR and showcasing applications that work seamlessly online and offline. This again is further proof of the pendulum swinging back to the desktop.

Another key trend at the show was mobile. It’s clear from the number of examples and the content that was presented that mobile has hit the radar as the next big thing and is something that will grow and evolve in the coming months.

Adobe also joined industry leaders like Amazon, Microsoft, and Yahoo in announcing its new realm of services. These offerings, although some are very early in the development cycle, are shaping up to be much more interactive, software as a service (SaaS) than some of the competition.

Finally, Adobe previewed some interesting tools to help developers and designers alike embrace these new trends. The scope of which spanned from Director 11 through to Thermo.

Lots About AIR in the Windy City

Monday, October 1st, 2007

We’ve written lately about the “swing back to the desktop” and this trend was quite evident with the kick-off of the Adobe MAX conference here in Chicago. About one-third of the opening keynote was dedicated to the new AIR offering, with a number of strong examples from key industry players. Amongst the AIR demos, were some polished offerings from AOL (an application that allows you to access the top 100 music videos from your desktop), Disney Theme Parks (an application that allows travel agents to build custom info packs for their clients), and SAP (an application that provides an offline “briefing book” a type of “dashboard” for key business metrics). Even MTV is getting in the game by hosting the “MTV Adobe® AIR™ Challenge“.

With these heavy hitters jumping on-board, things look promising for AIR.

Tradeshow Season Begins

Thursday, September 20th, 2007

When the leaves start to change color here in Canada, we know it’s time to pack our bags and hit the road for tradeshow season. The busy season kicks off on Monday, Sept. 24th with AJAXWorld West in Santa Clara, CA. This is followed quite quickly by the Adobe MAX conference, which starts the following week in Chicago, IL. INM will be at both of these events, with two members of our team presenting at AJAXWorld West and a team of developers and business contacts at MAX.

Expect to see a live update from these shows, as well as a post-show synopsis. If you are going to be in either Santa Clara or Chicago for these shows, drop us an email at Services@INM.com and let us know.