INM: Impact




Archives for: July 2007

07/30/07

Web 2.0 Needs Adobe
10:36:21 am, by Vahe Kassardjian Email

Thomas Yager, a senior analyst at InfoWorld, recently posted an interesting piece entitled Web 2.0 Needs Adobe. This piece looks at how HTML and AJAX have reached their respective limits, particularly in regard to mobile devices. He provides a great example of how enterprise level applications keep reverting back to Adobe technology, precisely for their mobile needs.

This sentiment is echoed by a number of clients we’ve spoken to lately. The majority of new inquiries for RIA development, particularly enterprise caliber applications, have leaned toward Adobe technology. So much so that we are now working toward having several of our developers Flex Certified.

tags: web 2.0, Adobe, InfoWorld, Ajax, HTML, Mobile

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YouTube Fuels Debate
10:33:01 am, by Andrea Simmons Email

When US democratic leadership hopefuls took to the podiums last week in Charleston, South Carolina for their televised debate of the campaign, they didn’t just face off against pre-formatted press questions and a local audience. Instead they opened themselves up to questions from citizens across the globe. Pretty much anyone with a web camera and a question to ask was able to participate in the debate.

For the first time in history thousands of Americans recorded and uploaded their questions to YouTube for the two-hour debate on Monday evening. CNN editors chose about 25 questions from more than 2,000 YouTube submissions.

With the debate complete, it’s been touted by the media as a groundbreaking event and the first debate of its kind to enlist the Web as a tool to open politics up to the public. But its significance goes beyond just opening up the political process.

This broad use of YouTube really legitimizes it as a valid communications vehicle. Sure, YouTube’s been used in the past for many commercial purposes, including as a way to stealth market new products, and build brand awareness and affinity. However, this extends YouTube’s direct exposure to reach the entire US population.

With this event, YouTube, and the concept of user generated content as a whole has gone from a novel concept that a few businesses really grasped the impact of to a necessary channel to explore.

At the very least, it was fun to see Anderson Cooper trying to explain the concept of "user generated content".

tags: YouTube, user generated content, debate, CNN, Anderson Cooper, marketing

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Welcome to Impact
10:31:50 am, by Vahe Kassardjian Email

Welcome to Impact, our new corporate blog. Impact is designed to provide information about new technology and trends, particularly as they relate to rich user experiences. Posts will go beyond simple news items and will strive to add context to show the true “impact” these announcements can have on everyday business.

For sometime now, we’ve been working on our blogging skills and our team has been sharing its knowledge and resources internally. Now we’re happy to extend this information sharing beyond our four walls to include our blog readers.

We encourage you to help make this blog community-oriented and hope that you will add comments to our posts to help fill-in the stories when you have information to add. As well, we welcome your feedback and comments on the blog. Please feel free to email any feedback to us at Blog@INM.com.

Happy Blogging!
Vahe

tags: welcome, Integration New Media, INM, Impact

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Impact, a blog by Integration New Media, Inc. (INM), explores the effect of technology on your business. With an emphasis on user experience, discussions revolve around emerging technology, rich internet applications (RIAs), open source solutions and more.

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