Archive for the ‘User Experience/User Interface’ Category

New RIA Application for the Retail Photo Industry

Thursday, March 4th, 2010

Well, the secret is finally out! Last week at the Photo Marketing Association (PMA) conference in Anaheim, our partner Tripod Ventures finally unveiled a really cool project that we’ve been working on over the past three years. The application, called Pixtorio One, is a completely new type of photo platform for retailers that leverages rich internet application (RIA) technology and a rich user interface to fundamentally change how customers order prints and other photo products both at in-store kiosks and over the web.

Pixtorio One Screenshots

Pixtorio One provides photo retailers with a single customer experience for both web and kiosk environments, a unified order process for all photo products, and a robust back-end photo management solution.

We worked on the concept, development, design of the multi-platform web application as well as the creation of the back-end infrastructure that is architected to handle massive volumes of simultaneous users and process huge numbers of transactions daily.

You can learn more about the project by visiting the Pixtorio One website. Congrats to our partner Tripod Ventures on a successful launch!

The Xbox 360 Experience

Monday, January 26th, 2009

It’s amazing to think of how far products have come in our digital generation. Before, consumers would purchase a piece of equipment with a sole purpose in mind, knowing that their experience of this product would be the same as the day they sent in their warranty card.

Oh how things have changed. We’ve moved into an era where via a software push, our user experience of a hardware solution can completely change and a product purchased with a set of expectations gets a re-vamp within seconds.

Case in point, Microsoft continuously pushes out firmware changes to their popular gaming console, the Xbox 360 to further improve the consumer experience. Back in November they released an update by the name of the
“New Xbox Experience (NXE)”
in which, among many updates, they completely redesigned their user interface and revamped their navigational system to be more in line with the look and feel of Windows Media Center (although to many, it seems to be a bit closer to the look of Apple’s iTunes cover flow system). They also added fully customizable avatars for use in game play and now allow users to create custom skins for wallpaper backgrounds as an additional means to personalize the user experience. In addition to this, Microsoft partnered with Netflix to permit subscribers to watch movies on their Xbox 360’s.

Is there something to learn from the Xbox 360 Experience for businesses in other industries? How can traditionally static devices we encounter on a daily basis transform their user experience in the blink of an eye? What improvements can be harnessed via small iterative changes to an existing structure to how users have traditionally come to know your product? Is there a way to build in this agile approach within your industry?

Is Usability Becoming a Commodity?

Tuesday, December 9th, 2008

In the past several weeks, there’s been a lot of buzz about measuring usability and user experience. A recent posting on the Site Point blog, provided suggestions about “5 Ways to Get Usability Testing on the Cheap”. I appreciate that the author prefaces his post by saying that the proposed solutions “…might not be quite as good, but they won’t hurt your pocketbook nearly as much.” It’s important to set up the expectation that just as you won’t be able to make a jaguar out of a Siamese kitten, these low cost alternatives will provide you with decent feedback, but they aren’t as robust as what traditional user testing experience provides.

Products such as Silverback, UserTesting.com, Feedback Army, and Amazon’s Mechanical Turk, among others, offer a range of services that span from text-based surveys and written questionnaires all the way to video reports of users talking their way through their interaction with your website and recording user interactions via facial reactions, screen clicks and other such navigational behaviors.

In looking at usability testing, the available alternatives can be roughly broken out into:

1. Classical testing by experts in the field who are specialized in evaluating user behaviors and developing customized solutions based on their client’s requirements.
2. Analysis via tools such as Google Analytics and Site Meter
3. Low cost solutions such as those mentioned above

Having a wide selection of tools to choose from is ideal, rather than being forced to purchase services that may not necessarily be suitable for your web project. Some of these low cost solutions are a perfect way to gain a snapshot of how a site or specific application is functioning.

However, low cost options shouldn’t necessarily be considered a full replacement for user experience analysis for large-scale websites or those sites requiring complex interactions. For these, it is still recommended to “consult a licensed professional”.

Thoughts on this World Usability Day

Thursday, November 13th, 2008

On this World Usability Day, there are so many topics that I would like to discuss. However, I will concentrate my thoughts today on the timely topic of Enterprise Applications.

Enterprise applications underwent a major revolution about ten years ago, on the brink of the year 2000. Home-grown software was massively replaced by ready-made, though highly configurable, enterprise resource planning tools (ERP’s) such as SAP and PeopleSoft. As we’ve previously blogged about, ERP’s are undergoing a major evolution these days by disaggregating into independent Lego blocks through service oriented architecture (SOA).

One thing that hasn’t changed since the early days of Enterprise Applications, is the Human-Computer interaction paradigm. Indeed, we had a golden age of “user-friendly” computing with the introduction of Windows, but the core paradigm remains: smart business people meet with smart technical people and build a system which they then document and train the rest of the organization to use. When things don’t work well, they throw more training at it following the common wisdom that if “brute force does not work, you are not using enough of it”.

Very little consideration had been given to adapting technology to individuals in an organization. And even when a few visionaries did try, neither the technology nor end-users were ready for it.

But things are different today. The new shift is about “empowering end-users” with technology. We’ve heard this many times in the past and it’s back again. As baby-boomers leave the workforce, they are replaced with a generation of gamers, multi-taskers and Facebook-ers, who come with their own mental prosthetics. Worker shortages will mean that organizations will need to rely on the efforts of every motivated individual they have on staff, instead of having these workers perform lists of tasks that become obsolete faster than engineers can update them. This makes the richness of information and communication a crucial ingredient for success.

Today’s workforce already comes with cognitive extensions and reflexes such as looking up places on Google Maps, keywords in a wiki, and using instant or text messaging for efficient non-intrusive communications.

The challenges of the future will be less about smart people imposing prebuilt systems on the rest of an organization, and more about providing the new work force with the appropriate technological ingredients and guidance to allow the empowered-self to connect and engage with users through rich interfaces and rich content. The workforce of tomorrow will leverage social tools, and will support them with an iterative development strategy that reuses proven building blocks to quickly accommodate emerging needs.

Violet Mir:ror Bridges Real and Virtual Worlds

Monday, November 3rd, 2008

After the hugely successful Nabaztag, our friends at Violet have introduced Mir:ror. Simply stated, Mir:ror is an RFID reader. But in fact, it is really a pretty complete platform and a gateway that bridges the real and virtual worlds.

Nabaztag Mir:ror

Fostering customer loyalty is a key challenge for many brands these days. As our economy shifts from being product-based to becoming more experience-based, Mir:ror allows companies to provide clients with more than just a manufactured static good or a time-bounded service. With Mir:ror, the client’s experience can begin before and end well after his or her contact with the supplier, the goods or the services.

For example, imagine you bought tickets for an event such as a hockey game or a concert. The tickets could include a unique signature, using an RFID tag that costs just a few cents to produce. When you place the ticket on the Mir:ror, it would launch an interactive experience on the client’s computer. The experience can be a one-time preview or it can evolve to show new content at regular intervals up until the day of the event. Content can come in the form of information, education, promotions and other types of multimedia interactions. After the event, clients could scan the ticket stub again to view videos, pictures and personalized messages triggering memories of the experience and creating further engagement. This also provides an easy and relevant venue for promoting the next event, up-selling or cross-selling them similar products or just turning them into fans.

In the off-the-shelf product world, Mir:ror can help extend the “shopping experience” beyond the mall, store, or showroom the product was purchased in. A digital camera, clothing accessory, or even a car key can trigger a personalized and context-relevant experience. A simple scan can provide users with product information, connect them to other users or fans, or present them with related products and services.

The idea with Mir:ror is to promote engagement and to transform from a passive user into an engaged fan.

Mir:ror’s platform is designed to be easy and cost-efficient for brands to leverage to create unique user experiences. The server-side can collaborate with existing web services while client interactions can be programmed in a proven and widely standardized language: ECMAscript (formerly known as Javascript).

One can easily imagine how Mir:ror enabled devices can be integrated into existing social networks such as Facebook and virtual worlds such as Second Life or World of Warcraft.

I’d welcome your comments and would be glad to refer you to our good friends and partners at Violet.