It’s that time of year again when Adobe hosts a special webinar to preview some of the key features that are slated to be unveiled in the next generation of its web content management solution, Adobe CQ. While we still need to wait until the Adobe Digital Marketing Summit in March to see the official product announcement and the final list of features, the sneak peek provides insight into the direction and the approach the product is taking with this round of enhancements.
The first change to mention is not a feature of CQ, but a new layer of packaging on the total Digital Marketing offering that Adobe delivers. Adobe has reorganized its product line into a new package, called the Adobe Marketing Cloud.
This package includes five key segments of solutions:
- Adobe Analytics
- Adobe Target
- Adobe Social
- Adobe Media Optimizer
- Adobe Experience Manager
The Adobe CQ solution fits into this last category. Together these cloud solutions provide the ability for marketers to make, manage, monetize and optimize their digital marketing efforts. (more…)