If you’ve been to our website recently, you’ll notice a big change. We’ve recently completed a full site revamp, including new visuals, new content and a whole new back-end content management system (CMS).
A screenshot of the new www.INM.com site
It’s been over three years since our last site and the world of website design has changed vastly since then. Years ago building a site meant investing heavily in the bits and bytes, focusing a lot of time, money and energy on the technology behind the site. However, today, the opposite is the case. The real value in a web project lies in the site architecture, the content and the branding. This is where the largest bulk of the efforts behind a site should be invested.
Professional looking websites can be created very inexpensively today. Leveraging the right mix of user experience design, wire framing, open source technology, custom graphics and content creation, a site can come online in a matter of weeks, for a fraction of what it would have cost years ago.
Being the primary user of our website, I’m also impressed with the power I have in making my own edits and updates. The convenience of the back-end and the ease-of-updating are light years ahead of the proprietary solution we used previously.
If you are sitting on the fence with a web update project, I’d encourage you to make the jump. If you need any advice, feel free to contact me. I’d be happy to share our story.
