Archive for March, 2009

Why Web 3.0 should never come to be

Wednesday, March 25th, 2009

In essence, the web is a self-structuring and evolving entity. Unlike most industries that matured in the last couple of hundred years, it’s not controlled by one central entity, or a “boy’s club” of key players (like that of the telecommunications or airline industries). No one’s in charge (nor should anyone be in charge) of clustering a bunch of “blessed” features under a simplistic label and marketing them as a package to the rest of the world.

I don’t mean to criticize Tim O’Reilly for having coined the term “Web 2.0″ because he did precisely what I am advocating. He observed the hotbed of ideas, identified trends and brought forward emerging patterns of successes and labeled them “Web 2.0”.

In my opinion, one should not wait and expect that sets of rules will be created for them by a supreme committee selected to decide on what to include or exclude from any future “product releases” or “seasonal trends”. The next incarnation of the web is happening now, as you are reading this blog post, with incredibly innovative ideas materializing every instant on numerous fronts.

You may want to call this Web 2.1, or Web 3.0, or (why not) Web π. Regardless of what we call it, these days a flood of ideas are being generated and what’s in the container is more important than the if the container is made of tin, glass or crystal.

A discussion of “Game-Changing Technologies”

Tuesday, March 17th, 2009

During the panel discussion on “Game-Changing Technologies” at the recent Photo Marketing Association, Tradeshow and Conference, I brought up the point that Web 2.0, in fact, doesn’t really change any game after all. My position was that most theories in marketing developed in the last fifty years studied only one sample audience: the baby boomers. Gen-Xers are the forgotten generation, hardly paid attention to and always assumed to follow in the steps of the baby boomers. With the emergence of Generation Y, the economic balance of the world is shifting and what is considered to be “new technologies” are in fact “everyday technologies”.

Many believe that the game is changing but in fact, our old assumptions and initial theories were indeed flawed to begin with.

Deep down, humans haven’t changed. We all have the same needs, desires and anxieties as before. Whether we are participating in Web 3.0, Web 2.0, or Web 1.0, it’s important to address these needs as opposed to just jumping on the same bandwagon as the Jones’s.

In my next posting, I will argue that the term “Web 3.0” should never come to be. Stay tuned.

INM’s President Participates in Panel Discussion at PMA’09

Wednesday, March 11th, 2009

INM President and Co-Founder, Vahe Kassardjian was in attendance at the recent Photo Marketing Association Tradeshow and Conference held in Las Vegas from March 1st to 5th and spoke on a panel discussion on “Game-Changing Web 2.0 Technology” as it relates specifically to the photo imaging industry.

The panel comprised of Paul Worthington from Future Image Inc., Yuval Koren, founder and Chief Product Officer at Eye Fi and Greg Downing from xRez Studio Inc, covered how development platforms such as Microsoft Silverlight and Adobe Air are allowing new imaging technologies to flourish.

Virtual Panel on “The Current and Future State of RIA”

Wednesday, March 4th, 2009

Info Q has just conducted a Virtual Panel on “The Current and Future State of RIA” featuring the thoughts of many individuals from well-known and well-respected companies in the space such as: Mozilla, Curl, Java, Microsoft and Adobe. Each spokesperson was provided with a series of questions relating to whether RIA technologies have “made it”, what the optimal user experience of the RIA should be, what other applications will be driving RIA technology adoption, as well as an overview of the various RIA frameworks and languages.

This virtual panel provides an examination of how each company views where RIAs are headed and the advances made by each as of this point. The predictions point towards greater use of RIAs within the enterprise, integration with audio and video and applications that harness the power of real-time collaboration.