February 15th, 2013 by Audrey Poulin
Source: Adobe LiveCycle Blog
Earlier this week, Adobe announced the launch of the most recent version of its enterprise form and document platform, LiveCycle Enterprise Suite 4 (ES4). This new version introduces several enhancements that embrace the “mobile first” ideology, and which should improve accessibility and ease–of-use of forms.
One of the major improvements to LiveCycle ES4 is its transition towards HTML5 for the Workspace tool which enables the product to work seamlessly on any platform, whether it is an Android tablet, an iPhone or a desktop. Adobe has upgraded LiveCycle to be fully optimized for mobile platforms. For businesses, this means greater flexibility for in-field use of forms. For business applications like insurance on-boarding this means that forms can easily be completed and processed directly in the field, using standard mobile devices, like tablets. . Forms and workflows can be managed from any location, online or offline, enabling companies to have a more seamless integration in everyday life and ultimately improving productivity.
Read more on What do the changes to Adobe LiveCycle ES4 mean for you?…
May 8th, 2012 by Kent Rahman
There’s no denying the impact that mobile has today on a business. A recent study by IDC predicts that mobile devices will outnumber laptops and desktops combined by 2015, and Forrester Research has stated that by 2014 mobile will influence more than 50% of retail transactions. Even with these figures, the majority of Canadian businesses don’t have a clear strategy of how they’ll address mobile.
Essentially there are three options for going mobile, you can make your current website optimized for mobile by implementing a responsive design, you can build a dedicated mobile website or you can create and deploy mobile applications. Read more on Do you need a Responsive Site, Mobile Site or App?…
April 30th, 2012 by Andrea Simmons
In recent weeks there’s been much buzz about the role of metrics in today’s increasingly complex marketing world. With high consumer expectations and an explosion in engagement devices and channels, marketers today are faced with a sprawling matrix of disconnected figures to make sense of. Sure, some tools today provide a more consolidated view of figures, but still 71% of Chief Marketing Officers (CMOs) feel unprepared for the data explosion they face.
After sitting through several sessions at the Adobe Digital Marketing Summit last month, it became clear to me that there are two distinct camps in marketing. There are those that get it and have intricate systems in place to measure and act on the intelligence provided by multi-channel metrics, and those that view metrics as a check-box item on their list of requirements – something they know they need but they really don’t know how to leverage effectively. Read more on CMO’s Unprepared for Data Explosion…
February 18th, 2012 by Raluca Ene
Earlier this week we rolled out a new iPhone app that we built for SOSgarde, a popular website that connects parents with local babysitters, nannies, senior caregivers and pet sitters. We’ve had an ongoing partnership with Montreal-based SOSgarde (also known as SOSsitter across Canada) for several months now. We originally approached Paulina Podgorska, the company’s founder, about extending her services to the mobile space. Our plan was to build an app that would broaden the reach of her two sites to mobile parents. This would provide parents with on-the-go access to sitters directly from their iPhone.
Read more on iPhone App for SOSgarde Now Available…
November 18th, 2011 by Andrea Simmons
As companies struggle today with their mobile presence, they are often faced with the requirement of offering a “one-size-fits-all” approach or are forced to tailor their site for a few select devices. One alternative that’s making waves recently is an approach pioneered by Ethan Marcotte, called responsive web design. In short, responsive web design enables organizations to create beautiful user experiences that are optimized for a wide range of devices, while minimizing the need for costly device-specific development iterations. This approach breaks the constraints of the physical page and encourages designers to create designs that are dynamic and can reflow depending on size of the viewer’s screen.
Read more on Exploring Responsive Web Design…
August 18th, 2011 by Vahe Kassardjian
A few months ago, USA Today speculated that Apple would become the first $1 trillion company. Earlier this week, Apple made great strides toward this milestone when it surged ahead of ExxonMobile Corp to capture the title of world’s most valuable company.
Whether Apple lives up to this prediction or not, it has already achieved what seemed impossible. The company saw a 300% increase in stock price in less than three years, in a very difficult economic climate. Today, Apple exceeds Microsoft in market capitalization ($213 Billion for MSFT vs $302 B for AAPL) although, just 14 years ago, Microsoft had to inject $150M into its bank account to keep from going out of business.
These facts are extremely unlikely and unpredictable, but don’t come as a surprise to anyone who has observed the last few decades with objectivity and, amongst other trends, paid attention to principles such as The Black Swan: The Impact of the Highly Improbable. Read more on Apple’s Path to Become the First $1T Company…